Google Ads

Google Ads or SEO — what pays off for companies?

Tectigon05/03/20265 min read

Short-term enquiries versus long-term visibility: a factual comparison.

Two time horizons

Google Ads delivers enquiries from day one but costs per click. SEO takes months, then keeps working without media budget.

In practice the combination is most economical: ads for short-term pipeline, SEO to build baseline demand.

Price ranges, cost drivers and how to tell whether a quote is realistically calculated.

7 min read

Technology, content and local signals – how to build visibility in the Swiss market.

9 min read

When a standard tool is enough – and when a custom build becomes cheaper.

6 min read

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