SEO
Common SEO Mistakes Businesses Should Avoid
Tectigon6 min read
From thin content to keyword cannibalisation – the mistakes that cost visibility.
Content without real value
Many thin pages created only for search engines do more harm than good. They dilute topical authority and give users no reason to stay.
Fewer, comprehensive pages that genuinely cover a topic work better.
Keyword cannibalisation
When several pages target the same keyword with the same intent, they compete against each other. Google cannot tell which page should rank – and none ranks well.
Plan exactly one target page per search intent and link related content sensibly.
Ignoring technology and measurement
Without clean indexing, fast load times and tracking, SEO stays guesswork. Rely on data from Search Console and Analytics rather than gut feeling.
And beware of position-one guarantees – serious SEO builds measurable, sustainable growth.